Rapala Fishing Lures, Australia's Quality Fish Lure, Rapala Equipment And Fishing Gear Online At Tackle World, Including Lures X-Rap, X, Pro, Shad Rap And Countdown On Myboatingshop.com.au

"There’s a reason more fishermen around the world put their faith in the original balsa lure from Finland."

Rapala Lures. Beginning in 1936, the successes of the Original Floater, Magnum and the Shad Rap were followed by other Rapala products that found their way into tackle boxes of anglers around the world. Lures like the Husky Jerk, Fat Rap, Countdown and the new innovative lures like the X-Rap, DT series and the Twitchin’ Rap. It is a legacy of unwavering quality that can be seen in every lure, every fillet knife, every pro-designed tool and every accessory that we make. Rapala has you covered, from freshwater to saltwater and every lake, stream, river and shore along the way. Whether you are fishing for bass, walleye, muskie, tarpon, redfish, salmon, dolphin, wahoo or striper you can always count on Rapala.

More world record fish have been caught with Rapala lures than any other in the world. Any other! That includes a world record on every continent in the world except Antarctica. Rapala holds the world record for world records.

Rapala Freetime is the Australian innovator in quality fishing tackle, an international subsidiary owned by Rapala VMC OYJ in Finland, the world's leading brand in lures.
Based in Sydney Australia, Rapala Freetime is the Australian wholesaler of numerous fishing tackle names including Rapala, Okuma, Silstar, Storm, VMC, Pakula, Williamson, Tuf Line, Stimulate, Slam, Blue Fox, Rublex and Pinnacle covering a broad spectrum of fishing gear from rods, reels and accessories to sunglasses, lures and burley.
Established in 1984 Rapala Freetime Australia has been in the fishing tackle industry for over 24 years. The staff are experienced within their own field and can offer a vast knowledge of anything fishy being regular and skilled fishermen themselves.
With a vision to modernise the way anglers think the team at Rapala Freetime are always developing, creating and releasing the finest new products to suit the ever expanding market.